Guiltless Harbour

Guiltless Harbour is a subscription box service offering guilt-free indulgence through wholesome snacks. Focused on sustainability and mindful living, the brand brings together convenience, health, and eco-consciousness in a thoughtful, premium experience. For this project, I developed a cohesive brand identity that spanned multiple touchpoints, including logo design, packaging, website design, and promotional materials. The packaging was crafted to embody the brand's ethos of sustainability while maintaining a sophisticated, modern aesthetic that appeals to eco-conscious consumers. Additionally, I designed visually engaging graphics for digital channels and led the user experience design for the website, ensuring seamless navigation and an engaging customer journey. This comprehensive approach established a strong, consistent identity that highlights the brand's mission of providing indulgence without compromise.