

Spirits of Newtown is a dynamic venue in Sydney that uniquely blends two contrasting yet complementary atmospheres: a sophisticated cocktail bar downstairs and an electrifying DJ club upstairs. The rebrand focused on crafting a seamless visual identity that bridges these two worlds, appealing to a diverse audience. The project included designing a versatile logo that embodies both refinement and energy, creating menu templates that reflect the vibrant spirit of the venue, and developing a cohesive brand identity to unify the dual experiences offered by Spirits of Newtown.