In a context where the previous year was marked by restrictive quarantine due to the Covid-19 pandemic, KitKat's 2021 Christmas campaign faced the challenge of reestablishing a connection with a playful and sensory world at a KitKat Chocolatory flagship store. The main characters that helped us to build this narrative were the Gingerbreads — representing the brand's launch flavor for Christmas, and were responsible for creating a magical and immersive environment that stimulates the senses and evokes a nostalgic atmosphere within the store. Based on various trend research and reports, we designed a store that offers a diverse range of activities, including a photo opportunity interactive facade, whimsical elements and scenography throughout the consumer journey, gamification, and a wide range of customizable gift options. The harmonious integration of these elements ensures that the KitKat Christmas experience unfolds in a manner that resonates with each individual's dreams in such a festive time of the year.
