Natura Mamãe e Bebê

@ 2023 - Vimer (@vimer.retail)

www.natura.com.br

"Mamãe e Bebê" (Mom and Baby Care) is a brand within Natura Brasil dedicated to fostering a strong bond between babies and parents through their 100% vegan and all-natural products. For this project, we focused on crafting a window display that conveys all that emotional connection through a tapestry textile piece, embodying the concepts of comfort and coziness that are essential to the brand's identity.

I participated in this project as an Art Director/2D Designer. My responsibilities included conceptualizing and designing the window displays, as well as creating layouts for the retail environment.

Keywords: Coziness; warmth; fabric texture; connection; comfort; safe; comfortable; sensory; touch

Textile piece by Maísa Flora (@ateliemaisaflora)

Pictures and video by Ananda Dinato (@anandadinato)

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