I participated in this project as an Art Director/2D Designer. My responsibilities included conceptualizing and designing the window displays, as well as creating layouts for the retail environment.
Natura Mother's Day
@ 2023 - Vimer (@vimer.retail)
www.natura.com.br
For this Mother’s Day campaign, the idea was to design an identity that conveys the essence of maternal love reverberating through the window and all around the store. To achieve this goal, we chose to incorporate a scenography composed of three-dimensional hearts in the campaign's colors, in order to create a layout where the hearts interact harmoniously with each other and with the products, creating an immersive atmosphere that extends and spreads throughout the entire store.
