I participated in this project as an Art Director/2D Designer. My responsibilities included conceptualizing and designing the window displays, as well as creating layouts for the retail environment.
Lindt Mother's Day
@ 2023 - Vimer (@vimer.retail)
www.lindt.com
In this LINDT Mother's Day campaign, the challenge was to design a super-premium window display based on an existing Key Visual. To achieve this, we utilized layers of acrylic material with the campaign elements, producing a transparent and three-dimensional effect. Additionally, we incorporated elevations and display elements into the Visual Merchandising (VM) to elevate and glorify gift items. This approach resulted in a high-end seasonal atmosphere, reinforcing a distinctive brand identity.
